Introduction
MarketinCrew is adept at launching new restaurant locations with impactful marketing strategies. Our work with Munch Box Mumbai's new outlet in Lonavala is a testament to our expertise in location-based content creation and influencer marketing.
Client Details
Munch Box Mumbai
Type: Pure Vegetarian Restaurant
Original Location: Malad, Mumbai
New Location: Hotel Gautam, Lonavala
Objective
Create buzz and awareness for the new Lonavala outlet.
Leverage social media to attract a vegetarian audience.
Utilize influencer marketing to maximize reach.
Strategy
Location-Based Content - Lonavala
Key Actions:
Content Creation: Produced quirky reels and videos showcasing the launch in Lonavala
Animated Billboards: Developed engaging animated videos for promotional use.
Local Campaigns: Ran targeted campaigns in Lonavala, Mumbai, and Pune to attract nearby residents and tourists.
Influencer Marketing
Key Actions:
Selected Influencers: Handpicked ten influencers to ensure broad and relevant reach.
High-Engagement Content: Created content with influencers that garnered significant views and engagement.
Pure Vegetarian Focus
Key Actions:
Targeted Content: Crafted marketing materials that highlighted the vegetarian offerings, appealing to the Mumbai suburbs' vegetarian demographic.
Results
Highlights:
High-Engagement Posts : Achieved exceptional engagement on key launch posts.
Widespread Reach: Achieved substantial visibility through influencer collaborations, amassing over 2 million views.
Enhanced Awareness: Successful localized campaigns increased footfall and interest in the new Lonavala outlet.
Why Work with MarketinCrew
Proven Expertise: Extensive experience in launching new locations for hospitality brands.
Customized Strategies: Tailored marketing plans to meet unique client needs.
Comprehensive Services: From social media management to influencer marketing and animated content creation.
Local Market Insight: Deep understanding of local demographics and market trends.
Conclusion
MarketinCrew's innovative approach and strategic planning effectively launched Munch Box Mumbai's new location. Our use of quirky, location-based content and targeted influencer marketing ensured a successful introduction to the Lonavala market.
Partner with MarketinCrew to leverage our expertise and drive exceptional growth for your hospitality brand.
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